Stagecoach East Scotland is an operating region of Stagecoach UK Bus, with its regional base in Cowdenbeath, Fife, Scotland and including the legal companies Bluebird Buses Ltd, Fife Scottish Buses Ltd, Strathtay Scottish Omnibuses Ltd and JW Coaches Ltd.

Operation
Stagecoach East Scotland operates under five different brands:
The company also provides vehicles for Megabus and Scottish Citylink long distance express work within Scotland, and beyond to Manchester and London.
Main depots are located in Aberdeen, Elgin, Inverness, Macduff, Perth, Peterhead, Stonehaven, Tain, Methil, Kirkcaldy, St Andrews, Glenrothes, Dunfermline, Cowdenbeath, Dundee, Arbroath, Blairgowrie, Forfar and Montrose. Various rural outstations also exist throughout the Bluebird operating area, mainly due to the rural nature of many of the company's services.

Stagecoach in Perth, a trading name of Bluebird Buses Ltd, Aberdeen, is used for services in and around Perth.
Stagecoach Bluebird is used for services in the north east of Scotland covering Aberdeenshire, Moray, Angus and Aberdeen city services. It is a trading name of Bluebird Buses Ltd.
Stagecoach in Inverness is used for services in and around the city of Inverness, and is also a brand name of Bluebird Buses Ltd.
Stagecoach in Fife is used for services throughout the kingdom of Fife and beyond to Dundee and Edinburgh, and is a trading name of Fife Scottish Omnibuses Ltd, though vehicles on the airdirect747 service operate for AA Buses Ltd. It also operates the new Forth Fast hovercraft service from Kirkcaldy to Portobello.
Strathtay is the brand used for services within the city of Dundee and throughout Angus, with some services reaching Perth and into Aberdeenshire. It is a trading name of Strathtay Scottish Omnibuses Ltd, Dundee.
JW Coaches is a brand retained for the small JW Coaches Ltd operation based in Banchory and used mainly for school, contract and private hire work, though a tendered services local to the town are operated under this name. Vehicles are painted all-over white with JW Coaches fleetnames.